Vegan Toothpaste Brands

Cruelty Free and Vegan Toothpaste Brands

Why Some Toothpaste is not Vegan

Many major brands of toothpaste are not vegan. Most brands contain glycerin, which can be derived from either vegetable oils or animal fats (only “vegetable glycerin” is guaranteed to be plant-based). Calcium phosphate is also found in many toothpaste brands and is most often derived from animal bones.

On top of their animal-derived ingredients, many of these products are not cruelty-free because they are tested on animals.

All of the products on this list of cruelty-free and vegan toothpaste brands do not contain animal products and are never tested on animals! Read the descriptions for each brand to make sure they have a product suitable for you.

How to find the right vegan toothpaste for you: In the “Quick Look” sections for each product, you can quickly see the most important features of each product, including if it contains fluoride or not, contains charcoal, is formulated for whitening or sensitive teeth, and more!

All ingredients are subject to change, so make sure to read product descriptions before you buy and contact manufacturers with any questions.

Cruelty-Free and Vegan Toothpaste Brands

Dr. Brite

Dr. Brite Toothpaste

Buy Online:   Amazon |

Quick Look:

  • about $8 – $10 per tube
  • 100% vegan and cruelty-free brand (leaping bunny certified)
  • varieties: fluoride-free, SLS-free, sensitivity relief, antiplaque

Dr. Brite is on a mission to make “highly effective, great tasting, toxin-free oral care products.” All Dr. Brite products are vegan, cruelty-free, fluoride-free, SLS-free, gluten-free, and are never made with synthetic flavors or fragrances!

There is a wide variety of Dr. Brite toothpaste to choose from, including whitening toothpaste, sensitivity relief toothpaste, antiplaque toothpaste, and kids toothpaste. Other than mint, there are also fun flavors like chocolate mint, coconut chai, berry, and strawberry!

Tom’s of Maine Natural Toothpaste

Toms of Maine Natural Toothpaste vegan and cruelty free

Buy Online: Amazon

Quick Look:

  • about $5 per tube
  • by a major toothpaste brand (Colgate)
  • made with natural ingredients
  • Varieties: fluoride, fluoride-free, prebiotic, whitening, activated charcoal

Tom’s of Maine Natural Toothpaste is owned by Colgate, a major toothpaste brand. A majority of Tom’s toothpaste is cruelty-free and vegan, and there are many different varieties of toothpaste to choose from. Choose a natural toothpaste that contains fluoride, activated charcoal, or one of their whitening, antiplaque, prebiotic, or fluoride-free toothpaste varieties.

All Tom’s vegan and cruelty-free toothpaste products will be labeled on their website (the product description will say “not tested on animals” and “no animal ingredients”). According to their website, here are the Tom’s of Maine toothpaste products that are not vegan-friendly because they contain beehive ingredients: all Propolis and Myrrh toothpastes and Peppermint Fluoride-Free Botanically Bright Toothpaste.


hello Natural Toothpaste

hello natural toothpaste

Buy Online:  Amazon |

Quick Look:

  • about $5 per tube
  • 100% vegan and cruelty-free brand
  • all SLS-free
  • by a major toothpaste brand (Colgate)
  • varieties: fluoride, fluoride-free, whitening, sensitive, charcoal, toothpaste tablets

hello brand toothpaste by Colgate is a 100% vegan and cruelty-free brand! So, you can browse all of their products without worrying about the ingredients or if they are tested on animals.

There are many varieties, so you can be sure to find one that is perfect for you. Choose from a variety of fluoride, fluoride-free, sensitive, whitening, and charcoal toothpastes. They also have toothpaste tablets for a zero-waste option! Also, all of their products are gluten-free and free of dyes, artificial sweeteners and flavors, parabens, and microbeads.

Dr. Bronner’s All-One Toothpaste

Dr. Bronner's All One Toothpaste

Buy Online:   Amazon |

Quick Look:

  • $6 – $8 per tube
  • 100% vegan and cruelty-free brand
  • all toothpaste varieties are fluoride-free and SLS-free
  • flavors: peppermint, spearmint, cinnamon, anise

Dr. Bronner’s All-One toothpaste products are not only certified vegan and cruelty-free, but they are also fluoride-free, SLS-free, and made with organic ingredients! There are four flavors to choose from, including peppermint, spearmint, cinnamon, and anise.

This brand is perfect for someone looking for a natural toothpaste alternative. You can order this cruelty free vegan toothpaste brand directly from their website or from Amazon. However, some flavors are only available in bulk from Amazon.

Kiss My Face Toothpaste

Kiss My Face Toothpaste

Buy Online:   Amazon |

Quick Look:

  • about $6 per tube
  • all SLS-free
  • varieties: fluoride, fluoride-free, whitening, and sensitive

All Kiss My Face toothpaste varieties are vegan and cruelty-free! This brand is mostly vegan, but they do have some products (including lip balms, sunscreens, and lotions) that contain beeswax or honey. However, their toothpaste ingredients are all vegan, and Kiss My Face never tests their products on animals.

Kiss My Face has both toothpastes with fluoride and fluoride-free alternatives. Also, all of their toothpaste is SLS-free! They also have toothpaste varieties for kids.

Jason Toothpaste

Jason toothpaste

Buy Online:   Amazon

Quick Look:

  • about $8 per tube (depends on size)
  • never made with phthalates, sulfates, parabens, petrolatum, or artificial colors
  • varieties: fluoride-free, with fluoride, whitening, sensitive

All Jāsön products are created with natural botanicals and gentle ingredients. Jason is leaping bunny certified (so they NEVER test on animals and none of the ingredients are tested on animals), and most of their products are vegan (except a few that contain beeswax). All Jason toothpaste varieties are vegan friendly and cruelty-free, so you can browse through their many oral care products without worry!

Jason offers natural toothpaste options that contain fluoride and are fluoride-free. Their list of flavors is huge, so check here to see the full list of toothpaste varieties. Many varieties are also SLS-free, but just check the label info to be sure!

RiseWell Mineral Toothpaste

RiseWell Mineral Toothpaste

Buy Online:

Quick Look:

  • $12 per tube
  • uses hydroxyapatite instead of fluoride to remineralize enamel
  • Fluoride-free, SLS-free, and paraben-free

RiseWell Mineral toothpaste is vegan and cruelty-free, but it is also unique compared to many other natural toothpaste brands. Fluoride remineralizes your enamel, but fluoride is not included in many natural toothpastes. RiseWell Mineral Toothpaste is one of the only natural toothpaste brands with an ingredient that remineralizes your enamel — hydroxyapatite!

Hydroxyapatite is a natural mineral that is found in your enamel and bones, and some studies show that it is as good or better than fluoride at remineralizing your teeth! Read more about hydroxyapatite here. You can also get this toothpaste for kids!

Bite Toothpaste Bits

Bite Toothpaste Bits

Buy Online:

Quick Look:

  • $30 – $50 for a 4-month supply
  • zero-waste toothpaste option
  • fluoride-free (but made with nHAp, a non-toxic fluoride alternative)
  • flavors: mint, charcoal, berry (kids)

If you’re looking for a zero-waste toothpaste brand that is cruelty-free and vegan, check out Bite Toothpaste Bits! Instead of packaging toothpaste in a tube (which is not usually recyclable), Bite Toothpaste Bits are small, single-use toothpaste pellets that come in a refillable glass jar!

With Bite Toothpaste, you always get the right amount (because they are pre-measured tablets). They are made with all-natural, vegan-friendly ingredients – including nHAp, a non-toxic fluoride alternative. To use these waste-free toothpaste tablets, simply bite down on a tablet and brush your teeth with a wet toothbrush, and it will foam up like normal toothpaste.

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